SERUMS!!! What is this new frenzy that we’ve been seeing everywhere of late? The skin counters at our favorite malls are selling serums from drugstore and high-end brands under names that are difficult to pronounce. Many of you have messages us confused about why one needs to add a serum into their skin routine, and which serum to choose. So our Beauty Experts decided to solve this mystery for you once and for all and have listed a breakdown of the serums according to your skin needs.
WHAT IS A SERUM
A serum, either in gel, liquid or cream form, has more concentrated active ingredients than a moisturizer to target skin concerns more efficiently and give instant results.
WHAT’S IN A SERUM
A serum is enriched with ingredients and nutrients that are beneficial for skin. They are mostly water based for fast absorption. Usually, they don’t have oil-based ingredients like oils and petrolatum as they deliver active ingredient late to the skin. Water-based serums deliver powerful results.
HOW TO CHOOSE A SERUM FOR YOUR SKIN
Before selecting a serum for your skin, always look for the goal you want to achieve. For example, if you are looking for something to diminish wrinkles, you should go for serums with peptides. Always look for labels if it has an ingredient you are already sensitive to. Serums are not a replacement of your already skincare routine, it is designed to accelerate the results you want to achieve from the moisturizer. Serums are slightly expensive then a basic moisturizer because it contains more active ingredient then moisturizers do.
HOW TO USE A SERUM
Serums are lightweight but more concentrated in the formula so that more active form of ingredients absorbs deeply inside the layers of skin. Serums should be applied after cleansing and toning but before moisturization, because moisturizers are a heavy formulation, they will decrease the absorption of serums into the skin. but after serum moisturization is must step as they make a barrier between skin and air, preventing the evaporation of serum. In morning, sunscreen is must add on after moisturization.
SERUMS THAT IMPROVE SKIN TONE & REDUCE WRINKLES
Our skin bears a lot of oxidative strain from the environment in form of dust, germs, pollution, and UV radiation. So, to prevent your skin from such damage, serums having antioxidants such as vitamin C helps to prevent oxidative damage to skin that results in premature aging.
SERUMS FOR SKIN TIGHTENING
Mature skin or after age 30, you need serums having peptides to boost your skin collagen and to produce elastin to restore firmness to skin.
SERUMS FOR SKIN BRIGHTENING & REGENERATION
If you want to brighten your skin and make it luminous and smooth, the serums with retinol are the perfect choice to go. But retinol containing serums should not be overused as it may cause irritation.
SERUMS FOR SKIN RENEWAL
The skin has natural renewal process in which old layers of skin shredded down to give space to new skin that is fresh and flawless. This process is called desquamation. if it doesn’t occur naturally, serums having Omega-3 fatty acids will help to renew the skin. Skin renewal helps in fading dark spots, acne scars and marks and shrink enlarged pores.
BEAUTY HOOKED APPROVED SERUMS ACCORDING TO YOUR SKIN’S NEED
Beauty Hooked has a breakdown the easily available Skin serums at skincare counters of various stores and malls in Pakistan.
FOR PLUMPING & HYDRATION
Olay Regenerist Serum Rs. 1.545
Olay Regenerist Serum Rs. 1,545
TO REDUCE WRINKLES & AGING
Mistine Dermo C Vital serum Rs. 795
FOR SKIN RETEXURIZATION
Elizabeth Arden Serum Rs. 1,495
FOR SCARS & MARKS
Palmers Scar Serum Rs. 1,395
FOR SKIN WHITENING & BRIGHTENING
Vince Extra Lightening Serum Rs. 995
TO REDUCE WRINKLES, FINE LINES & SKIN HYDRATION
Olay Advanced Anti-Ageing Regenerating Serum Rs. 1,545
L’Oreal Luminize Code Illuminating Serum Rs. 1,495
FOR SKIN WHITENING
Nordika Whitening Beauty serum Rs. 1,440
FOR COLLAGEN PRODUCTION
The Body Shop vitamin C Serum Rs. 2,395
FOR DEEP HYDRATION
The Body Shop vitamin E Serum Rs. 2,995
APPLICATION ORDER OF THE FACE SERUMS ON YOUR SKIN
Cleanser →Face Wash →Face Mask →Toner → Serum → Eye Cream →Moisturizer → Sunscreen → Makeup
If there is anything else you would like to know about skin serums, comment below and let us know and we would be happy to guide you.