“The last thing the world needs is another beauty brand. But thats too bad, they say beauty is in the eye of the beholder but at Haus laboratories, we say beauty is how you see yourself.” – this is how Lady Gaga introduced her makeup brand to the world on her instagram.
The singer is all set to launch her makeup line called “Haus Laboratories in September 2019. The line consists of lip colours, lip glosses, eye shadow and multi use colours products. All the products come in six shades, vegan and cruelty free. Kit for lip colours, glosses and eye shadows will also be available. Gaga has planned to launch her line exclusively on Amazon, this is the first time a major brand has partnered exclusively with Amazon.
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THIS IS FOR YOU. 🙏 Ready for a first glimpse at our product line-up? This is just a sneak peek – promise we'll reveal more in the coming days 🎉 INTRODUCING HAUS of Collections Six *special* collections curated by our founder, @ladygaga, just for you. Each collection includes one of each of our self-expression tools along with a reusable clutch (see it in insta stories now!) GLAM ATTACK: All-over liquid shimmer powder A highly pigmented, longwearing all-over color amplifier RIP LIP LINER: A lip liner to die for A creamy, demi-matte, highly pigmented lip pencil LE RIOT LIP GLOSS: An ultra high-shine multidimensional lip gloss Cruelty-free & vegan, because we love animals and you HAUS LABORATORIES officially launches for pre-order on July 15 on hauslabs.com + amazon.com (Prime Day for Prime members)
The brand’s inspiration comes from Lady Gaga’s earlier days when she was just starting out as a singer and would apply drugstore makeup in her own unique way. Gaga in her true style wanted to create a brand that inspires self love, individualism and creativity. “I am sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”
Talking about her experience with beauty and make, Lady Gaga talked about her insecurities and how makeup made her who she is today
When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup.
I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.
It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be.
Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had.
I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.
Love, Lady Gaga
We are really excited to get our hands on the makeup and try it out! Are you looking forward to the launch?