Did you know Indians spend more on skin lightening products than on Coca-Cola! Yes, the need for that bright and glowing face is real, and one that our mothers, grandmothers, grandmother’s mothers have been craving for generations. Mahira Khan, Shah Rukh Khan, Sajal Aly, Sonam Kapoor, Deepika Padukone, Marwa Hocane, Priyanka Chopra all these celebrities have two striking things in common:
1) They have billions of followers and fans inspired by them.
2) They all have endorsed some skin lightening product or the other.
This craze is not just limited to India or Pakistan but most of South Asia as well. Skin lightening has become one of Korea’s most common procedures. Dr Chris Lim of the ME Cosmetic Clinic in Seoul mentions that: “Our most popular procedures in Korea right now is the glutathione injection; which people often call the ‘Beyoncé injection”
So with all the rage around skin whitening, are these products safe?
Skin whitening/lightening creams and procedures usually contain mercury, steroids, hydraquinone, niacinamide, and glutathione which help to reduce the concentration and formulation of melanin, a pigment that gives skin its colour and helps in sun protection. But is it safe when so many chemicals are messing up with your natural melanin formulation??? The short answer is NO! Here is what it does:
- Harmful chemicals in skin whitening products can cause mild to severe allergic reactions resulting in rashes and redness.
- Commercial Whitening creams usually have mercury which has common side effects such as kidney damage, skin discolouration, excessive scarring on the skin, and in extreme cases, causing outer layers of the skin to peel while creating a blueish, grey complexion.
- Whitening creams may contain steroids. If you are someone who has used steroids previously, then you may have noticed visible results of skin lightening from taking them regularly. However, this does not mean it’s fine to incorporate them in your skincare regimen. Steroids have three different stages that are dangerous in terms of lightening the skin. They can bleach the skin by constricting blood vessels and allow for less blood to pass through to give off the appearance of lighter, paler skin.
- Whitening creams can make skin more vulnerable and hyper sensitive to the dangerous ultraviolet rays of the sun.
But what about the most famous formulations of them all. Case in point, Fair and Lovely!
The commercial use of whitening products started back in 1978 when Fair and Lovely was launched by Unilever. With lots of conspiracies burning even till now regarding if the ingredients used in it are harmful or not. Since fair and lovely has been a popular choice both nationally and internationally, we just had to investigate regarding what the brand believes in in terms of ingredients. We found that Fair and Lovely has been officially certified as ‘safe to use’ by Skin Health Alliance, UK and has received backing from internationally renowned dermatologists in India and Thailand to ensure its “treatment like” efficacy in the areas of skin lightening, anti-sun tan, anti-dullness, lightening of spots and reduction of dark circles – and not just WHITENING! The recent launches also suggest ‘GLOWING’ and radiant skin, not solely skin whitening. Beauty Hooked trials show that they are true to their claims.
SO WHICH BRIGHTNING PRODUCTS ARE SAFE AND WORTH THE BUY?
Here are some products that we TOTALLY recommend for that glowy skin of your dreams:
- Fair And Lovely Insta Glow Cream Facewash
To Shop Fair And Lovely Insta Glow Cream Facewash (Rs. 99), Click HERE
2- Aura Craft Ultra Glow Pouch
To Shop Aura Craft Ultra Glow Pouch – (Rs. 1,200), Click HERE
3- Mana Angel Glow Night Cream
To Shop Mana Angel Glow Night Cream (Rs. 1,599), Click HERE
*Disclaimer: All articles published on Beauty Hooked are based on heavy and thorough research by our beauty consultants, makeup artist and experts. All products recommended have been tried and tested by us personally and only then recommended to you. All products, at the prices presented in the article, are as of the publication date of the article and are subject to change. Prices presented may vary across retailers in Pakistan depending on the retailer’s margin.